Our imagery is created to help us tell the story of Trustly in a compelling and relevant way. They are a core part of the Trustly brand, helping ensure coherence and consistency in activations.

The concept of our imagery is 'Trustly meets world' – a diverse journey between the realms of tech and humanity, with Trustly as the connector.

You may only use imagery from our approved image bank. Any other imagery must be approved by brand@trustly.com.

Photography style

Aside from the concept, the images also have a specific style – the style is what holds them together and creates the visual coherency even if the concept would change (i.e. for specific campaigns).

The style is 'One step up from reality', meaning that the scene shouldn't feel too arranged. It should feel like it could be reality but a slightly heightened and more polished version of reality.