Typography Treatment | Brand Guidelines

Typography treatment

To appear consistent and to simplify our design process, there are a few basic treatments to observe when dealing with typography.

We are a left aligned brand and primarily our texts are left-aligned.

Sentence case

Primarily, we use sentence case in all of our material. This is not only for visual and grammatical reasons, but also to control our tone of voice. Capitals may be used for shorter captions in graphs and names.

Long text should be left-aligned to ensure the information is clear and legible. Always use hard returns at the end of paragraphs to create space and make information easily digestible.

Typographic hierarchy

Main Headline

Weight: Lausanne Pan 400

Always try to make main headlines as big as possible. As we are using the same weight for many different levels, we create typographic hierarchy through the use of different scales.

Lead Paragraph

Weight: Lausanne Pan 400

Lead paragraphs/preambles should be maximum 60 % of the height of the main headline.

Sub-headline 1

Weight: Lausanne Pan 400

This should always be a at least 160 % bigger than the running text/body copy.

Sub-headline 2

Weight: Lausanne Pan 900

This headline should always have the same point size as the running text/body copy.

Sub-headline 3

Weight: Lausanne Pan 400

All caps and same point size as the running text/body copy.

Body copy

Weight: Lausanne Pan 400

Please make sure it is always at a legible point size and has the correct settings for tracking and leading.

Footnote

Weight: Lausanne Pan 550

550 is applied here to avoid becoming too thin at smaller sizes. Always make sure it is still legible.

Typographic settings

Tracking/kerning

Tracking is the adjustment of horizontal space between letters in a word or block of text while kerning is the adjustment of space between individual letters. Tracking should always be set to 0 and kerning to metric as default. However, larger headings can sometimes benefit from both tighter tracking and an optical setting.

Leading

Leading refers to the vertical space between the lines of text. To ensure adequate legibility, always use the recommended settings as a starting point. As a general rule for print, larger sizes of text require less leading, and smaller sizes need more. For digital more leading is required in general across all styles of text for legibility on screens.

Fallback typeface

In any open document or documents produced in MS Office (Word, Excel and PowerPoint) use Inter instead of Lausanne Pan. This font is a system font which requires no special license and is available on all computers. All formats and other settings remain the same when sending an open document to external recipients.