Icons are small symbols that communicate a message or a function. Generally, icons are used to communicate information without words and should be kept small. However, some of our icons can be used at larger scale as pure graphic elements.

All icons used for the Trustly brand are custom. To strengthen the brand expression, the visual style for the icons is inspired by the triangular cut-out in the logotype symbol. The icons are intentionally kept as simple and minimalistic as possible to maintain the maturity and sophistication that is Trustly.

The icons are also developed specifically to be paired with the weight 400 of our Lausanne Pan typeface.

Icons overview

Our custom icon library are constantly growing to meet our needs. The image below provide an overview of the initial icons.