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Logo colors

Our logo exists in two variations: black and white. Black logotype should be used on light colored backgrounds and white is for dark backgrounds. Please use the versions correctly, to ensure maximum contrast for the logotype.

Black and white logo

White logotype is mainly used on black backgrounds, both in print and digital environments. The black logotype is mostly used on white and Trustly Green.

Black logo on white

White logo on black

Logo on images

The black logotype is suitable for images that are lighter in color, the black logotype is suitable for darker images. Please ensure that there is enough contrast for the logo to be visible when using photography.

Using black logo on black

Two of the key words for the Trustly brand identity is confident and sophisticated. This means using a more subtle and mature visual tonality that is partly expressed through the use of black on black.

Using black on black is more common for the symbol alone, as it doesn't require legibility the way the whole logo does.

Maximum contrast is required whenever the logo is used outside of a Trustly environment. An exception to this rule is when we are within a Trustly environment where the brand is already recognised through other visible logos.

Black on black symbol

Black on black logo

Black on black color values

Always use 100% black for the background and dark grey for the logo when using black on black treatment.

Black

HEX

#000000

RGB

0, 0, 0

CMYK

Dark Grey

HEX

#1C1C1C

RGB

28, 28, 28

CMYK