Provide a premium account registration experience and save your customers time with a safe and simple identity verification process - no forms, no manual entry, no hassle.
On the following pages we provide our recommendations for logo use, descriptor wording in multiple languages and how to best present the checkout.
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Logotypes
In markets with strong Trustly brand recognition, we recommend using the primary Trustly logotype with a colour that is best suited for your checkout. Use a Trustly-hosted checkout logo to ensure higher adoption and conversion.
Light Backgrounds
Select the Trustly logo with a black background when implementing it in a checkout that has a white or lightly coloured background.
Dark Backgrounds
Select the Trustly logo with a white background when implementing it in a checkout that has a black or dark coloured background.
Dark User Interfaces
Select the Trustly logo with a green background when implementing it in a checkout where the user interface is dominated by black and white or similar colour schemes.
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Brand Recognition
In markets with limited Trustly brand recognition or when seeking to improve adoption rates, consider using a logotype that has a descriptor text in order to increase conversion rates.
Strong Brand Recognition and Mid Adoption
Select a localised Trustly logo that has the Trustly logo first and the descriptor text below in order explain the service provided while strengthening brand recognition and conversion.
Mid Brand Recognition and Mid Adoption
Select a localised Trustly logo that has the descriptor text first in order to clearly explain the service provided while strengthening brand recognition and conversion.
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Talking about Trustly Instant sign up
Our descriptions let your customers know what Trustly is, the benefits of our products and how it works.
Choose your Descriptor Title and a Description Tag. Pick the tag based on whether speed or security is more important to your customers. We recommend using at least three bullet points for your Long Description.
Additional localisations
Trustly Checkout Guidelines Localisations
| Descriptor | Content |
|---|---|
| Descriptor Title | Instant sign up |
| Description Tag A | Use your bank to register and deposit |
| Long Description | — No forms to fill in, no cards — Approve securely with your bank app — Verify your identity in a few taps |
| How Trustly works
(information modal) | [Title] Sign up simply, done quickly [Tag] Secure registration using your bank details — Trustly lets you verify your identity by connecting your bank. — No registration, downloads or upfront payment needed. Trustly is highly secure as you need to approve each payment. There are no numbers to enter, and Trustly can never see or store your account access information. Paying with your bank is based on Open Banking technology, which has been established in the EU and UK for over 7 years. Learn more at www.trustly.com |
Integrating with Trustly
Embed, pop-up or redirect. Achieve your business goals when you choose from our five presentation methods.
Embedded Trustly Checkout
Our top recommendation - the Embedded Trustly Checkout integrates into the merchant user interface (UI) with no redirect needed. Provides a unique customer experience. Generates high conversion.
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Lightbox/Pop-up
Displayed in front of a grey overlay on the merchant URL, Trustly Lightbox lets the customer focus on the payment flow. No redirect - customers stay on the merchant URL and get a consistent, reassuring customer experience. Generates high conversion.
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Redirect without TemplateURL
Customers are redirected to a Trustly URL with no customisations available. The Trustly Checkout is centred within a blank payment page. Generates good conversion.
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TemplateURL, Dynamic
Design your own payment page within a Trustly URL. Include basket or other dynamic order information. Generates high conversion.
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TemplateURL, Static
Design your own payment page within a Trustly URL. Generates good conversion.
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