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Increase conversion in your checkout and give your customers a better way to pay now in 3 simple steps:
Add the Trustly logo
Match our visual identity and reap the benefits of brand alignment.
Choose a descriptor
Our description copy is researched and tested to optimise conversion rates.
Pick a way to present
Embed, pop-up, or redirect. Our presentation options can help achieve your business goals.
The Trustly checkout experience is designed to increase adoption and boost conversion with a seamlessly secure flow at every step of the journey.
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Choosing the right checkout
Trustly provides two types of checkouts: a full checkout offering the best conversion and a summary checkout with great conversion to be used when there is less screen real estate available.
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Logotypes
In markets with strong Trustly brand recognition, we recommend using the primary Trustly logotype with a colour that is best suited for your checkout. Use a Trustly-hosted checkout logo to ensure higher adoption and conversion.
Light Backgrounds
Select the Trustly logo with a black background when implementing it in a checkout that has a white or lightly coloured background.
Dark Backgrounds
Select the Trustly logo with a white background when implementing it in a checkout that has a black or dark coloured background.
Dark User Interfaces
Select the Trustly logo with a green background when implementing it in a checkout where the user interface is dominated by black and white or similar colour schemes.
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Logotypes
In markets with limited Trustly brand recognition or when seeking to improve adoption rates, consider using a logotype that has a descriptor text in order to increase conversion rates.
Strong Brand Recognition and Mid Adoption
Select a localised Trustly logo that has the Trustly logo first and the descriptor text below in order explain the service provided while strengthening brand recognition and conversion.
Mid Brand Recognition and Mid Adoption
Select a localised Trustly logo that has the descriptor text first in order to clearly explain the service provided while strengthening brand recognition and conversion.
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Anatomy
Trustly's service descriptions help your customers understand how Trustly works, outlining the benefits and driving conversion.
1. Descriptor Label
Grabs attention and reinforces the main benefit of the checkout.
2. Descriptor Title
Describes the service provided.
3. Descriptor Tag
Explains the main benefit of the service provided.
4. Long Description
Highlights the main benefits of the service provided. Helps users to quickly understand why this is the best option.
5. How Trustly Works
Explains how the service works which allows users unfamiliar with the service to gain trust.
6. Bank Logos
Creates recognition and helps to build trust.
7. Trustly Logo
Builds brand recognition and helps drive conversion.
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