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Trustly Docs
BETA
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Building a better checkout for your customers

Increase conversion in your checkout and give your customers a better way to pay now in 3 simple steps:

1

Add the Trustly logo

Match our visual identity and reap the benefits of brand alignment.

2

Choose a descriptor

Our description copy is researched and tested to optimise conversion rates.

3

Pick a way to present

Embed, pop-up, or redirect. Our presentation options can help achieve your business goals.

The Trustly checkout experience is designed to increase adoption and boost conversion with a seamlessly secure flow at every step of the journey.

Light Backgrounds


Select the Trustly logo with a black background when implementing it in a checkout that has a white or lightly coloured background.

Dark Backgrounds


Select the Trustly logo with a white background when implementing it in a checkout that has a black or dark coloured background.

Dark User Interfaces


Select the Trustly logo with a green background when implementing it in a checkout where the user interface is dominated by black and white or similar colour schemes.



Strong Brand Recognition and Mid Adoption


Select a localised Trustly logo that has the Trustly logo first and the descriptor text below in order explain the service provided while strengthening brand recognition and conversion.

Mid Brand Recognition and Mid Adoption


Select a localised Trustly logo that has the descriptor text first in order to clearly explain the service provided while strengthening brand recognition and conversion.



1. Descriptor Label


Grabs attention and reinforces the main benefit of the checkout.

2. Descriptor Title


Describes the service provided.

3. Descriptor Tag


Explains the main benefit of the service provided.

4. Long Description


Highlights the main benefits of the service provided. Helps users to quickly understand why this is the best option.

5. How Trustly Works


Explains how the service works which allows users unfamiliar with the service to gain trust.

6. Bank Logos


Creates recognition and helps to build trust.

7. Trustly Logo


Builds brand recognition and helps drive conversion.