Successful mandate creation always. Optimisation for regional and pan-European Direct Debit rails in just one integration.
On the following pages we provide our recommendations for logo use, descriptor wording in multiple languages and how to best present the checkout.
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Light Backgrounds
Select the Trustly logo with a black background when implementing it in a checkout that has a white or lightly coloured background.
Dark Backgrounds
Select the Trustly logo with a white background when implementing it in a checkout that has a black or dark coloured background.
Dark User Interfaces
Select the Trustly logo with a green background when implementing it in a checkout where the user interface is dominated by black and white or similar colour schemes.
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Strong Brand Recognition and Mid Adoption
Select a localised Trustly logo that has the Trustly logo first and the descriptor text below in order explain the service provided while strengthening brand recognition and conversion.
Mid Brand Recognition and Mid Adoption
Select a localised Trustly logo that has the descriptor text first in order to clearly explain the service provided while strengthening brand recognition and conversion.
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Choose your Descriptor Title and a Description Tag. Pick the tag based on whether speed or security is more important to your customers. We recommend using at least three bullet points for your Long Description.
Additional localisations
Trustly Checkout Guidelines Localisations
| Descriptor | Content |
|---|---|
| Descriptor Title | Pay by Bank (include Direct Debit logo) |
| Description Tag A | Authorise instantly from your bank account |
| Description Tag B | Authorise securely from your bank account |
| Long Description | — No forms to fill in, no card needed — Just select your preferred bank account — Authorise securely in your online bank or app |
| How Trustly works
(information modal) | [Title] Pain-free recurring payments [Tag] Authorise a Direct Debit instantly from your bank account — The Direct Debit instruction shows in your online bank or app — Approve the instruction using your bank app or eID — No registration, download or card details needed Trustly is highly secure as you need to approve each payment. There are no numbers to enter, and Trustly can never see or store your account access information. Paying with your bank is based on Open Banking technology, which has been established in the EU and UK for over 7 years. Learn more at www.trustly.com |
Embedded Trustly Checkout
Our top recommendation - the Embedded Trustly Checkout integrates into the merchant user interface (UI) with no redirect needed. Provides a unique customer experience. Generates high conversion.
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Lightbox/Pop-up
Displayed in front of a grey overlay on the merchant URL, Trustly Lightbox lets the customer focus on the payment flow. No redirect - customers stay on the merchant URL and get a consistent, reassuring customer experience. Generates high conversion.
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Redirect without TemplateURL
Customers are redirected to a Trustly URL with no customisations available. The Trustly Checkout is centred within a blank payment page. Generates good conversion.
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TemplateURL, Dynamic
Design your own payment page within a Trustly URL. Include basket or other dynamic order information. Generates high conversion.
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TemplateURL, Static
Design your own payment page within a Trustly URL. Generates good conversion..
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