German checkout guidelines
What great looks like
By leveraging the familiarity of bank logos and the right terminology you can boost your conversion rate and improve customer retention.
| Type | Text |
|---|---|
| 1. Descriptor Label | Beliebt (popular) |
| 2. Descriptor Title | Sofortüberweisung |
| 3. Descriptor tag | Powered by Trustly |
| 4. Badge | Bank logo badge |
| 5. Call to Action | Sofortige Einzahlung |
)
Recommendation summary:
The bank logo badge with a short service descriptor is ideal for checkouts that allow for both visuals and text. This option leverages bank brand recognition for trust, while the descriptor explains the benefits of the payment method. Adding "Powered by Trustly" helps set expectations and establish trust, thereby improving conversion rates.
Case study
+50%
By adapting their cashier according to our guidelines, one of our German merchants has improved their new user acquisition by 50% this year.
Alternatives, when space is limited
By leveraging the familiarity of bank logos and the right terminology you can boost your conversion rate and improve customer retention.
| Type | Text |
|---|---|
| 1. Descriptor Label | Beliebt (popular) |
| 2. Badge | Text badge (Sofortüberweisung) |
| 3. Call to Action | Sofortige Einzahlung |
)
Ideal for compact checkout/cashier spaces, especially in mobile and in-app environments.
| Type | Text |
|---|---|
| 1. Descriptor Label | Beliebt (popular) |
| 2. Descriptor Tag | Sofortüberweisung |
| 3. Badge | Icon Badge |
| 4.Call to Action | Sofortige Einzahlung |
)